La Crosse-Onalaska, WI-MN metro: mortgages and home buyers
2025 home-purchase and refinance statistics for the 3-county La Crosse-Onalaska, WI-MN area (OMB code 29100), from official HMDA records.
In 2025, lenders reported 1,401 home-purchase mortgages for owner-occupied, single-family homes in the La Crosse-Onalaska, WI-MN metro area. The median buyer borrowed $255,000 on a home valued at $315,000 and reported a household income of $101,000.
Buyers financed a median 88.9% of the home's value (roughly 11.1% down), paid a median 6.625% on 30-year fixed conventional loans and faced median conventional loan costs of $3,090.
Lenders denied 3.9% of completed home-purchase applications.
Key facts
- Home buyers' median income ($101,000) is 13% lower than the U.S. median ($116,000).
- Median conventional loan costs ($3,090) were 45% lower than the U.S. median ($5,570).
- FHA loans made up 5.1% of purchase mortgages, versus 21.1% nationally.
- 8.6% of first-lien purchase mortgages were for investment properties.
- The most common age bracket among borrowers was 25–34 (37.4% of purchase loans).
- 42.0% of purchase mortgages had a single borrower with no co-applicant.
- The most-cited reason for denial was collateral (appraisal/property) (24.5% of denials with a stated reason).
Counties in the metro area
| County | Purchase loans | Median loan | Buyer income | 30-yr rate | Loan costs | Conforming limit | FHA limit |
|---|---|---|---|---|---|---|---|
| La Crosse County, WI | 1,025 | $265,000 | $105,000 | 6.625% | $3,100 | $832,750 | $541,287 |
| Vernon County, WI | 200 | $245,000 | $90,000 | 6.625% | $3,020 | $832,750 | $541,287 |
| Houston County, MN | 176 | $235,000 | $92,000 | 6.525% | $3,020 | $832,750 | $541,287 |
Who bought homes in La Crosse
Home-purchase mortgages for owner-occupied, single-family (1–4 unit) site-built homes, first liens, originated in 2025.
Values are medians; "middle half" is the 25th to 75th percentile.
Loan type
What the homes were for
All first-lien, closed-end purchase mortgages, including second homes and investors.
Borrower age
Debt-to-income ratio
Monthly debts (including the new payment) as a share of income, as used in underwriting.
What borrowing cost in La Crosse
Medians for 2025 home-purchase loans. Total loan costs are section D of the Loan Estimate/Closing Disclosure (lender and third-party loan charges, excluding taxes, prepaids and escrow). FHA and VA costs include the upfront mortgage insurance premium or VA funding fee, so compare like with like.
| Measure | La Crosse | U.S. |
|---|---|---|
| 30-year fixed rate · conventional | 6.625% | 6.625% |
| 30-year fixed rate · FHA | 6.625% | 6.250% |
| 30-year fixed rate · VA | 6.250% | 6.125% |
| 15-year fixed rate · conventional | 5.990% | 5.875% |
| Rate spread vs. APOR · conventional | +0.22 pts | +0.13 pts |
| Total loan costs · conventional | $3,090 | $5,570 |
| Total loan costs · FHA | $8,960 | $11,310 |
| Total loan costs · VA | $4,890 | $6,490 |
| Origination charges (all loan types) | $820 | $1,860 |
| Borrowers paying discount points | 24.5% | 51.3% |
| Points paid, when paid (% of loan) | 0.50% | 0.87% |
| Borrowers receiving lender credits | 27.5% | 33.1% |
| Adjustable-rate mortgages | 9.3% | 7.4% |
| Jumbo loans (above conforming limit) | 1.1% | 3.8% |
Medians are shown only when at least 30 loans report the field. Rates are those reported at closing; market rates changed during 2025, which the rate spread (APR minus the average prime offer rate on the lock date) adjusts for.
Approvals and denials
La Crosse: 57 of 1,482 completed home-purchase applications were denied (3.9%).
Denial rate
| Application | La Crosse | U.S. |
|---|---|---|
| Home purchase | 3.9% | 8.5% |
| Conventional | 3.2% | 7.1% |
| FHA | 10.0% | 12.5% |
| VA | 6.5% | 8.0% |
| USDA | — | 12.5% |
| Refinance | 7.9% | 17.9% |
| Cash-out refinance | 26.3% | 33.6% |
Main reason for purchase denials
First reason the lender reported.
Denial rate = denied ÷ (originated + approved but not accepted + denied). Withdrawn and incomplete applications are excluded. Differences between places reflect who applies, not only lender behavior.
Refinancing in La Crosse
Source: FFIEC/CFPB HMDA 2025 public LAR (derived MSA/MD); OMB July 2023 delineations via the U.S. Census Bureau. Methodology