Price County, WI: mortgages, home buyers & loan limits
What buyers in Price County actually borrowed, earned and paid in 2025, from the official Home Mortgage Disclosure Act records — plus the 2026 conforming and FHA loan limits.
HMDA 2025 data released June 23, 2026 · Loan limits for calendar year 2026
In 2025, lenders reported 136 home-purchase mortgages for owner-occupied, single-family homes in Price County, WI. The median buyer borrowed $175,000 on a home valued at $205,000 and reported a household income of $79,000.
Buyers financed a median 85% of the home's value (roughly 15% down), paid a median 6.75% on 30-year fixed conventional loans and faced median conventional loan costs of $2,990.
Lenders denied 13.0% of completed home-purchase applications.
Key facts about Price County mortgages
- Home buyers' median income ($79,000) is 24% lower than the Wisconsin median ($104,000).
- The median 30-year fixed conventional rate here was 13 basis points above the U.S. median (6.625%).
- Median conventional loan costs ($2,990) were 46% lower than the U.S. median ($5,570).
- FHA loans made up 7.4% of purchase mortgages, versus 21.1% nationally.
- 47.9% of buyers put at least 20% down (financed 80% or less), compared with 38.5% nationally.
- Second homes accounted for 20.4% of first-lien purchase mortgages — a vacation-home market.
- The most common age bracket among borrowers was 25–34 (28.7% of purchase loans).
- 48.5% of purchase mortgages had a single borrower with no co-applicant.
National rank among 1,994 counties with at least 100 purchase loans: median income of home buyers 1652nd · median home-purchase loan 1802nd · median conventional loan costs 1834th · purchase application denial rate 150th. See rankings.
2026 loan limits in Price County
| Property | Conforming 2026 | vs 2025 | FHA 2026 | vs 2025 |
|---|---|---|---|---|
| 1 unit | $832,750 | +$26,250 | $541,287 | +$17,062 |
| 2 units | $1,066,250 | +$33,600 | $693,050 | +$21,850 |
| 3 units | $1,288,800 | +$40,650 | $837,700 | +$26,425 |
| 4 units | $1,601,750 | +$50,500 | $1,041,125 | +$32,825 |
2026 limits for Price County, WI: conforming (Fannie Mae / Freddie Mac) from FHFA; FHA forward-mortgage limits from HUD. FHA limit is at the national floor for low-cost areas. Loans above the conforming limit are "jumbo" loans.
All Wisconsin counties: Wisconsin 2026 loan limits. FHFA and HUD normally announce the next year's limits in late November.
Who bought homes in Price County
Home-purchase mortgages for owner-occupied, single-family (1–4 unit) site-built homes, first liens, originated in 2025.
Values are medians; "middle half" is the 25th to 75th percentile.
Loan type
What the homes were for
All first-lien, closed-end purchase mortgages, including second homes and investors.
Borrower age
Debt-to-income ratio
Monthly debts (including the new payment) as a share of income, as used in underwriting.
What borrowing cost in Price County
Medians for 2025 home-purchase loans. Total loan costs are section D of the Loan Estimate/Closing Disclosure (lender and third-party loan charges, excluding taxes, prepaids and escrow). FHA and VA costs include the upfront mortgage insurance premium or VA funding fee, so compare like with like.
| Measure | Price County | Wisconsin | U.S. |
|---|---|---|---|
| 30-year fixed rate · conventional | 6.750% | 6.625% | 6.625% |
| 30-year fixed rate · FHA | — | 6.625% | 6.250% |
| 30-year fixed rate · VA | — | 6.250% | 6.125% |
| 15-year fixed rate · conventional | — | 5.875% | 5.875% |
| Rate spread vs. APOR · conventional | +0.24 pts | +0.12 pts | +0.13 pts |
| Total loan costs · conventional | $2,990 | $3,230 | $5,570 |
| Total loan costs · FHA | — | $8,800 | $11,310 |
| Total loan costs · VA | — | $4,710 | $6,490 |
| Origination charges (all loan types) | $840 | $1,200 | $1,860 |
| Borrowers paying discount points | 34.1% | 33.3% | 51.3% |
| Points paid, when paid (% of loan) | 0.88% | 0.50% | 0.87% |
| Borrowers receiving lender credits | 24.8% | 37.4% | 33.1% |
| Adjustable-rate mortgages | 16.9% | 11.9% | 7.4% |
| Jumbo loans (above conforming limit) | 0.0% | 1.5% | 3.8% |
Medians are shown only when at least 30 loans report the field. Rates are those reported at closing; market rates changed during 2025, which the rate spread (APR minus the average prime offer rate on the lock date) adjusts for.
Approvals and denials
Price County: 21 of 161 completed home-purchase applications were denied (13.0%).
Denial rate
| Application | Price County | Wisconsin | U.S. |
|---|---|---|---|
| Home purchase | 13.0% | 6.2% | 8.5% |
| Conventional | 12.1% | 5.2% | 7.1% |
| FHA | — | 13.5% | 12.5% |
| VA | — | 7.1% | 8.0% |
| USDA | — | 13.2% | 12.5% |
| Refinance | 15.4% | 12.8% | 17.9% |
| Cash-out refinance | 27.6% | 28.6% | 33.6% |
Denial rate = denied ÷ (originated + approved but not accepted + denied). Withdrawn and incomplete applications are excluded. Differences between places reflect who applies, not only lender behavior.
Refinancing in Price County
Top mortgage lenders in Price County
66 lenders originated at least one home-purchase or refinance loan here in 2025. The table ranks them by loan count; pricing columns compare conventional purchase loans only.
| # | Lender | Loans | Share | Denial rate | 30-yr rate* | Spread* | Costs* |
|---|---|---|---|---|---|---|---|
| 1 | Forward Bank | 39 | 19.3% | 3.2% | — | +0.34 | $2,660 |
| 2 | Rocket Mortgage, LLC | 16 | 7.9% | — | — | — | — |
| 3 | Veterans United Home Loans | 11 | 5.5% | — | — | — | — |
| 4 | Connexus Credit Union | 9 | 4.5% | — | — | — | — |
| 5 | Ixonia Bank | 9 | 4.5% | — | — | — | — |
| 6 | Prevail Bank | 8 | 4.0% | — | — | — | — |
| 7 | Covantage Credit Union | 7 | 3.5% | — | — | — | — |
| 8 | Nicolet National Bank | 6 | 3.0% | — | — | — | — |
| 9 | Citizens State Bank | 4 | 2.0% | — | — | — | — |
| 10 | Summit Credit Union | 4 | 2.0% | — | — | — | — |
| 11 | Nations Lending Corporation | 4 | 2.0% | — | — | — | — |
| 12 | Servion, Inc. | 4 | 2.0% | — | — | — | — |
| 13 | First Federal Bank | 4 | 2.0% | — | — | — | — |
| 14 | Alameda Mortgage Corporation | 3 | 1.5% | — | — | — | — |
| 15 | Marine Credit Union | 3 | 1.5% | — | — | — | — |
| 16 | Mutual of Omaha Mortgage, Inc. | 3 | 1.5% | — | — | — | — |
| 17 | Royal Credit Union | 3 | 1.5% | — | — | — | — |
| 18 | IncredibleBank | 3 | 1.5% | — | — | — | — |
| 19 | CrossCountry Mortgage, Inc. | 3 | 1.5% | — | — | — | — |
| 20 | Johnson Financial Group | 3 | 1.5% | — | — | — | — |
| 21 | Associated Bank, N.A. | 3 | 1.5% | — | — | — | — |
| 22 | Westconsin Credit Union | 2 | 1.0% | — | — | — | — |
| 23 | New American Funding | 2 | 1.0% | — | — | — | — |
| 24 | Compeer Financial, Flca | 2 | 1.0% | — | — | — | — |
| 25 | Fairway Independent Mortgage Corporation | 2 | 1.0% | — | — | — | — |
Lenders in Price County, WI. Loans = home-purchase, refinance and cash-out originations (2025); share = share of those loans here; denial rate = home-purchase applications. *Medians for conventional home-purchase loans, shown with at least 20 loans; spread = APR minus the average prime offer rate at rate lock (percentage points); costs = total loan costs (section D).
Check a quote for Price County
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Compare your origination charges and total loan costs with 2025 loans of the same type and size in Wisconsin and Price County.
Monthly payment calculator
Principal, interest, property tax (1.32% typical effective rate here) and insurance, with Price County defaults.
Typical effective property-tax rate 1.32% = median real estate taxes ÷ median home value, U.S. Census Bureau ACS 2020–2024 5-year estimates.
Nearby counties
| County | Distance | Purchase loans | Median loan | Buyer income | Conforming limit | FHA limit |
|---|---|---|---|---|---|---|
| Taylor County, WI | 33 mi | 132 | $195,000 | $82,000 | $832,750 | $541,287 |
| Lincoln County, WI | 39 mi | 222 | $195,000 | $90,000 | $832,750 | $541,287 |
| Oneida County, WI | 40 mi | 257 | $245,000 | $90,000 | $832,750 | $541,287 |
| Sawyer County, WI | 40 mi | 121 | $265,000 | $92,000 | $832,750 | $541,287 |
| Rusk County, WI | 40 mi | 105 | $165,000 | $68,000 | $832,750 | $541,287 |
| Iron County, WI | 45 mi | 40 | $205,000 | $108,000 | $832,750 | $541,287 |
Frequently asked questions
What is the 2026 conforming loan limit in Price County?
$832,750 for a one-unit home (FHFA). Two- to four-unit limits are $1,066,250, $1,288,800, $1,601,750. Loans above the limit are jumbo loans and are not eligible for purchase by Fannie Mae or Freddie Mac.
What is the 2026 FHA loan limit in Price County?
$541,287 for a one-unit home (HUD). This is the national floor for low-cost areas.
How much do home buyers in Price County earn?
The median household income reported on 2025 home-purchase mortgages was $79,000; the middle half of buyers reported $50,000 to $119,000.
What mortgage rate did buyers in Price County get in 2025?
The median rate on 30-year fixed conventional purchase loans was 6.75%. These are rates locked during 2025; check today's rates with several lenders.
How often are mortgage applications denied in Price County?
13.0% of completed home-purchase applications were denied in 2025.
Sources: FFIEC/CFPB HMDA 2025 public loan/application register (Snapshot as of June 1, 2026); FHFA 2026 conforming loan limits; HUD 2026 FHA forward-mortgage limits; U.S. Census Bureau. Figures describe typical 2025 loans, not your offer. Methodology